Digital ads
Our paid and organic content on Facebook and Twitter reached tens of thousands of D.C. voters with persuasion and get-out-the-vote messages.
Facebook video
In order to reach D.C. voters with the story of paid family leave, we produced three videos featuring residents affected by the program.
Display ads
During early voting and on election day, we ran display ads in Washington City Paper (and their advertising network), and other local outlets.
Native content
Paid advertising content was complemented with native content published on Facebook, Twitter, and email.

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