![](https://pro2-bar-s3-cdn-cf.myportfolio.com/9aa889900f5c94e0c65933cf734ffc27/161825e8-75d1-4f53-a394-2d0fd55d8c15_rw_1920.png?h=7b21c0fc0e091bc9094bc2e30a870a6a)
Identity design for D.C.-based financial planning firm, Planning for Progress. The target audience for this brand was young professionals with progressive values. The key message: Everyone—not just rich people—should take an active role in building their financial health. Planning for Progress will help professionals take more control over their finances in a way that is aligned with their progressive values.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/9aa889900f5c94e0c65933cf734ffc27/081a9a5f-aa8c-496d-825f-a02e97cc9fe3_rw_1920.png?h=29c9801e1ea762ca0a90eb0e1e474f2d)